Waiverking - Brand Identity & Website
Waiverking approached me to rebrand their initial identity to take it to the next level after their merger with the well-renowned US fitness business MINDBODY. The goal was to give the brand a calm, corporate feel that was trustworthy and inviting. This was achieved by keeping it simple, softening down edges and using a relaxed, inviting colour pallet. At the same time, incorporating a 'tick mark' into the logo to represent the signing off of a waiver.