![](https://cdn.myportfolio.com/ffc7c6a0-eaba-446f-b9d4-e2acffcbd058/0713cdeb-97ba-43ff-95bb-5596d792eda1_rw_1920.png?h=919936f7a24eec3d5479c1bf7fb30645)
![](https://cdn.myportfolio.com/ffc7c6a0-eaba-446f-b9d4-e2acffcbd058/49c34daa-0c53-472d-a260-3733241598fa_rw_1920.png?h=8ddbd5671f7bdd6407cbbad838fc4fa5)
![](https://cdn.myportfolio.com/ffc7c6a0-eaba-446f-b9d4-e2acffcbd058/9e66a0b9-0af9-46e4-ae63-abb2c8f4f2cd_rw_1920.png?h=5ecd5666b9e663cac6eb82b201043ca4)
.
![](https://cdn.myportfolio.com/ffc7c6a0-eaba-446f-b9d4-e2acffcbd058/d483d2a2-2ec7-4988-b01a-3cd3dad8b75f_rw_1920.jpg?h=a258247aaf435a5e1d0b18acb44fbdc3)
![](https://cdn.myportfolio.com/ffc7c6a0-eaba-446f-b9d4-e2acffcbd058/3d4d9051-57b8-48a7-83cd-f1542d6bc605_rw_1920.png?h=1b9c2708eac6611253b3841bad3c79e0)
![](https://cdn.myportfolio.com/ffc7c6a0-eaba-446f-b9d4-e2acffcbd058/64654e56-d74d-452f-b5ec-3b107d8462cb_rw_1920.jpg?h=4c27ae39f0f094120965d0d0fa6dcbf0)
![](https://cdn.myportfolio.com/ffc7c6a0-eaba-446f-b9d4-e2acffcbd058/fb35846a-bed7-4847-a9ba-c934b955baa6_rw_1920.jpg?h=4a04e0d80aca268c76d31c2e2211cd91)
![](https://cdn.myportfolio.com/ffc7c6a0-eaba-446f-b9d4-e2acffcbd058/c38c7ad9-22fd-45bf-88e0-af6901c8cea1_rw_1920.jpg?h=d896176b7adda212f1159db0c0434235)
![](https://cdn.myportfolio.com/ffc7c6a0-eaba-446f-b9d4-e2acffcbd058/31d25d35-b665-4b6d-bbba-4cb9ff91bf13_rw_1920.jpg?h=e9a4c292894d11eca3a25f7ad2f74862)
![](https://cdn.myportfolio.com/ffc7c6a0-eaba-446f-b9d4-e2acffcbd058/cf588078-e885-4d11-857c-ac38c883759e_rw_1920.jpg?h=66ffc82c5bc416d487138e18839382c1)
![](https://cdn.myportfolio.com/ffc7c6a0-eaba-446f-b9d4-e2acffcbd058/bcf1ce3d-0544-4fe1-aad9-fba743c0a20b_rw_1920.png?h=352541c52713f5c29012a8b49a0c6af5)
Having been the Smoke BBQs national rebrand designer, I have long been the guy they turn to for creative solutions. This time Smoke wanted to launch a new menu, and we saw this as an opportunity to create a marketing campaign to launch it. So I was tasked with creating the new menu design, food photography, graphic design and digital marketing campaign to launch the new menu. Overall this was a real success, and the launch of the new menu saw an increase in footfall and unseen (for smoke) social activity numbers.