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Smoke BBQ - New Menu Design & Launch
Having been the Smoke BBQs national rebrand designer, I have long been the guy they turn to for creative solutions. This time Smoke wanted to launch a new menu, and we saw this as an opportunity to create a marketing campaign to launch it. So I was tasked with creating the new menu design, food photography, graphic design and digital marketing campaign to launch the new menu. Overall this was a real success, and the launch of the new menu saw an increase in footfall and unseen (for smoke) social activity numbers.