Smoke BBQ - National Rebrand & Marketing
Smoke BBQ is one of the UK's most recognised American smoke barbecue restaurants. They have long been clients, and our journey started with the national rebrand. Once they had expanded to 3 locations, Sheffield, Leeds and Glasgow, it was time for the brand identity to freshen up. So, the brand underwent a new look and narrative, putting a lot of effort into getting the loving, hands-on feel of the place and owners across to customers. Hence, there is a need for two custom typeface designs, verbal identity design systems, and so much more! All finalising in a complete brand identity system and brand communications.